Tiger Woods is the latest in a string of billionaire and fashion tycoons who have created new brands to make money off their family names.
A former New York City mayor and reality TV star, Woods has amassed a fortune estimated at more than $60 billion by selling golf clubs, a line of suits and jewelry, and a clothing line.
But the 36-year-old Woods, who in July announced he would retire at the end of the year, has remained remarkably loyal to his family and has developed a new style of luxury, using his celebrity and his wealth to turn the brand he created into a household name.
With his latest foray into children’s clothing, Tiger Woods released a collection in July that includes a T-shirt with the word “Tiger” embroidered on it, a new line of kids’ shoes called Tiger Woods & Kids, and an apparel line called Tiger & ; Kids.
But what has become clear over the last year is that Woods has spent a lot of money and attention on his kids.
His son Tiger Woods Jr., a six-year old, was born with a congenital heart defect in December 2015, and his daughter Tiger Woods, born last year, is battling a rare form of leukemia.
Woods has also invested heavily in his children’s careers, and the two-bedroom apartment he rents with his sons, Josh and Eli, is valued at more the $2 million a month it would cost to live in a house.
But Woods’ investment in his sons and daughters has not been as clear-cut.
The children’s brands have generated much of the revenue for the Woods family.
Tiger Woods clothing, shoes, and apparel have generated a huge chunk of the family’s net worth.
The brand, which has sold more than 1 million T-shirts, bags, shoes and hats, generates a combined net worth of more than half a billion dollars, according to Forbes magazine.
But his business ventures have also helped drive the family fortune.
Tiger has invested in the company that makes his T-Shirts, and he has also owned a stake in the family company that manufactures Tiger Woods Golf apparel.
Woods is also one of the most prolific investors in his family’s clothing line, which he bought in 2013 for $1.5 billion.
In total, he owns nearly $10 billion in equity in the Tiger Woods brand.
That is not to say that the Woodss’ investment has not generated the family wealth.
Woods owns a sizable stake in Tiger Woods and Golf, which are owned by his sons Josh and Ethan.
The golf business is run by the brothers, and Woods has invested $1 billion in the business since the company was launched in 2015.
But he has spent far less money on his children than his predecessors.
His sons Josh, Eli and Ethan have not invested in their father’s business.
Woods’ son Josh has spent about $5 million, and Eli has invested about $2.5 million.
His daughter Eli, who is in her first year of college, has not invested a dime.
“They’re very careful about who they spend their money on,” said Roberta H. Schmitt, a senior associate at the Pew Charitable Trusts who studies American philanthropy.
The Woodss have a tradition of making large gifts to philanthropic organizations.
“He’s a very private man and a very philanthropic person, and I think that’s one of his strengths,” said Schmitt.
But that money hasn’t been enough to help Woods achieve his family goal.
“The business is going to continue to be a very, very big part of his life,” said Amy Miller, a former associate dean at the New York University School of Law who has studied the family.
The company is also struggling to compete in the lucrative apparel market, and it has struggled to make ends meet.
The family has been able to pay off some of its debt, and in April, Woods and his partners paid a $200 million debt-service payment to settle a lawsuit from the estate of former Vice President Joe Biden.
But there are signs that the business is struggling.
Woods, the son of a wealthy New York real estate developer, has struggled for years to keep up with growing competition.
His personal brand has been among the best-selling in the apparel business, according